Secondary 3 students had an engaging advertisement project as part of their class activities. After learning about the strategies advertisers use to promote products, students were challenged to apply their knowledge in a hands-on group project.
Working in teams, students selected a product/service they wished to sell and designed an advertisement. The target market was the FIS students. To better understand their target market, each group had to plan research to identify students’ preferences and needs. They were encouraged to design questions to collect clear and useful data. They created the form to be distributed to the participants.
Through this project, students developed their creativity, collaboration, and research skills while gaining a deeper understanding of how advertising works in real-life contexts.
